ABOUT ME
A performance-driven digital marketer skilled in project management, campaign development, and content creation. Experienced in leading cross-functional teams to achieve client’s objectives through effective collaborations. Possess strong technical skills in photography, videography, web design, graphic design, and media writing. Highly passionate about creating impactful campaigns that leave an impression on the audience.
EXPERIENCE
FEBRUARY 2023 - JUNE 2023
Project Manager
LEET MEDIA
- Managed several politicians’ and public officials’ social media presence, aligning with their personal branding goals, target audiences, and objectives.
- Developed comprehensive project plans, including timelines, deliverables, resource allocation, and budget management.
- Led cross-functional teams of designers, content creators, and social media specialists to execute personal branding campaigns effectively.
- Ensured the delivery of high-quality social media content, including engaging visuals, compelling copy, and impactful messaging.
- Generated over a million account reach on Instagram as a result of effective collaboration with several news & political media.
- Monitored social media analytics and insights, providing regular reports to clients on campaign performance and audience engagement.
NOV 2022 - JAN 2023
Digital Strategist
LEET MEDIA
NOVEMBER 2022 - JANUARY 2023
- Conducted thorough research and analysis of the client’s target audience, industry trends, and competitors’ analysis.
- Developed data-driven digital strategies that align with the client’s business goals, brand identity, and campaign objectives.
- Collaborated with other creative departments in crafting the big idea, key messages, content strategies, and recommended channels.
- Monitored and analyzed campaign performance metrics, providing actionable insights and recommendations for optimization.
Digital Strategist Intern
NOTCH DIGITAL AGENCY
AUGUST 2022 - OCTOBER 2023
- Involved in projects with renowned clients such as UNICEF Indonesia, Holisticare, Abisgajian by Mandiri, Konidin, etc.
- Studied demographic data to determine the target audience and analyze competitors’ campaigns for learning.
- Prepared weekly updates and monitored online trends/conversations in social media to adjust marketing strategy.
- Designed campaign performance reports with strategic insights and recommendations.
- Continuously keeping up with marketing trends based on the algorithm changes of each social media platform.
EDUCATION
APRIL 2024
Media Communication Diploma Program
HUMBER COLLEGE
Humber’s Media Communications diploma program is designed to meet industry demands within multi-faceted areas of the communications industry. Students graduate with a diverse range of marketable skills in graphic and motion design, photography, video, web design and XD, strategic media writing, communications, social media marketing, and digital content creation.
APRIL 2022
Full Stack Digital Marketing Bootcamp
PURWADHIKA DIGITAL TECHNOLOGY SCHOOL
SKILLS
Digital Imaging
Adobe Photoshop
Video Editing
Adobe Premiere Pro
Media Writing
Marketing Materials
Graphic Design
Adobe Illustrator
Motion Design
Adobe After Effects
Web Design
WordPress
CERTIFICATIONS
Issued July 2022
Fundamentals of Digital Marketing
Google Digital Garage
Issued July 2022
Advanced Google Analytics
Google Digital Academy