Handoko Harsetio’s Portfolio


New Balance


The primary target is 20-50 years old who are looking for comfortable shoes that can be used as athletic wear or casual wear.

  • Casual wear – The popularity of New Balance’s lifestyle shoes and sneakers has grown among people looking for fashionable yet comfortable footwear for daily use.
  • Athletes – From a variety of sports, including baseball, basketball, and running. For this population, comfort and performance are important.
  • Fashion Enthusiast – Customers looking for unique and fashionable footwear may find the brand’s limited-edition releases and partnerships with designers and artists appealing.


Known for its sports footwear and apparel, New Balance has a long history that dates back to the early 1900s. New Balance is a shoe that can be worn for both fashion and athletic purposes. Giving a perfect balance of technology and high-quality materials that will last for a while, giving customers comfort over time.


Introduce New Balance as a shoe that anybody can wear. Portraying it as a work-life balance shoe that could be worn as an everyday shoe or in the fashion industry.




New Balance




Ad Campaign

Tone of Voice

The tone of the campaign will be fun and simple. It will also have some humor and creativity that show that New Balance shoes can be worn by anyone, no matter what their age is.

Key Summary

Our campaign aims to redefine the way people perceive footwear. With New Balance, we’re not just selling shoes; we’re selling a lifestyle. Our target audience spans from the young trendsetters to the seasoned athletes, all seeking the perfect blend of comfort and style. Whether you’re hitting the gym, strolling through the city streets, or making a fashion statement, New Balance is the shoe for you.