10 YEARS ANNIVERSARY CAMPAIGN
UNIQLO INDONESIA
Year
2023
Client
UNIQLO Indonesia
Services
Campaign Strategy
Project
10 Years Anniversary
For UNIQLO Indonesia’s 10th-year anniversary campaign, the idea of “Give Back to U,” symbolizes the brand’s commitment to providing finest products, services, and experiences for customers. Through guerrilla marketing tactics, we aim to surprise and captivate our audience while driving widespread publicity.
Option 1: UNIQLO 10K RUN The UNIQLO 10K RUN stands as a symbolic milestone, taking participants through Jakarta’s iconic landmarks and providing a thrilling challenge for runners of all levels. Post-race celebrations will include food, drinks, and music, fostering a sense of community and accomplishment.
Option 2: Flash Mob The UNIQLO #UrPerfect10n Flash Mob injects excitement into Central Park Mall with a surprise outdoor performance. Dancers clad in UNIQLO attire will engage the crowd with a choreographed routine set to popular Indonesian music, culminating in a joyful celebration. Flyers with special offers will be distributed, amplifying awareness of UNIQLO’s 10th anniversary and upcoming events.
PREVENTION OF ONLINE CHILD SEXUAL EXPLOITATION AND ABUSE (P-OCSEA)
UNICEF INDONESIA
Year
2022
Client
UNICEF INDONESIA
Services
Campaign Strategy
Project
P-OCSEA Campaign
OVERVIEW
UNICEF’s campaign for Preventing Online Child Sexual Exploitation and Abuse seeks to safeguard children’s well-being in the digital realm through prevention and protection.
The campaign’s central message, encapsulated in #UDeserveSafeHands, underscores every child’s entitlement to a safe online environment free from exploitation and explicit content.
Through compelling and engaging content, such as informative videos, shareable graphics, and interactive quizzes, the campaign seeks to raise awareness, educate, and mobilize action. Leveraging diverse social media platforms and partnerships with influencers, the campaign aims to foster a secure digital space where children are shielded from harm and empowered to navigate the internet safely.
CANDIDATE FOR WEST JAVA GOVERNOR, INDONESIA
MOCHAMAD IRIAWAN
Year
2023
Client
Mochamad Iriawan
Services
Digital Strategy
Project
Personal Branding
OVERVIEW
This personal branding pitch deck showcases the campaign strategy for a former police commissioner aspiring to become the governor of West Java, Indonesia. The primary goal is to enhance awareness and grow followers on social media platforms, thereby bolstering the candidate’s electability and standing in surveys.
Through a multifaceted approach encompassing compelling storytelling, community engagement, and strategic digital outreach, the campaign aims to establish a strong online presence that resonates with voters across West Java.
By leveraging the candidate’s expertise, credibility, and commitment to public service, the campaign seeks to cultivate a loyal and engaged following, positioning them as a trusted leader capable of addressing the region’s challenges and executing people’s aspirations.
