Blog Articles
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Photography Fundamentals: Mastering Composition
Photography is more than just capturing a photo; it’s about telling a story and conveying emotions through the lens. One of the basic aspects that can make your photographs stand out from being just ordinary is to apply compositional techniques. What is Composition in Photography? Photo composition is how a photographer arranges multiple elements or…
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The Power of Storytelling: Crafting Compelling Brand Narratives
In today’s world of marketing and social media, people’s attention spans have become shorter due, to the amount of content they see on screen. Every brand and business is constantly striving to connect with their target audience and keep them engaged with their products or services. Oftentimes, these brands rely heavily on marketing tactics and…
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Purple Cow Theory: A Journey into Becoming Extraordinary
In today’s dynamic marketing landscape, it has become more and more difficult to distinguish oneself from the competition. Seth Godin’s “Purple Cow Theory” presents a viewpoint, on how companies can establish their presence in the market. In this blog post, we will delve into the theory examining its principles through real-life examples and offering our…
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Photography Fundamentals: Aperture, Shutter Speed, and ISO
Photography involves the art of directing light and manipulating shadow. The core of this creative process lies in the principle of exposure. Exposure, which refers to the amount of light that enters your camera, is influenced by three key factors; aperture, shutter speed and ISO. These elements work together in harmony to achieve a balanced…
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5 Creative Advertising Campaigns That Went Viral and Why
In the world of marketing, the significance of creativity is often the catalyst that inspires a successful advertising campaign. These innovative campaigns are the ones that capture people’s attention, encourage participation and discussion and leave a lasting impression. The story has the ability to make us laugh, cry and even change our perspective, on a…
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Left Brain Marketing vs Right Brain Marketing
In the field of marketing, there are two factors that influence decision-making when it comes to executing a campaign; a creative approach and an analytical strategy. These aspects also reflect the functions of the brain and right brain. Despite their differences, finding a balance between the data-driven brain and the imaginative creative right brain is…
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